Belly needs dedicated iPad hardware at your counter. Revio runs on any smartphone, so you get the same loyalty program without the upfront spend.
Belly built its business around a tablet-at-the-counter model. You buy or lease an iPad kiosk, and customers check in at the tablet to earn rewards. That worked when smartphone wallet apps were less mature, but it comes with real costs and friction. Hardware breaks, tablets need charging and upkeep, and they take up counter space.
Revio drops the hardware entirely. Staff scan customer passes with any smartphone, including their own personal phones with the Revio staff app. Customers never walk to a kiosk. The transaction happens wherever they are. That suits businesses with table service, several checkout points, or heavy foot traffic.
The cost difference is large. Belly's model needs several hundred dollars of hardware per location upfront, plus ongoing software fees. Revio's Starter plan begins at $25/month with no hardware. Across several locations, that adds up fast.
Belly's tablet check-in can feel deliberate and on-brand for some business types. If you want a dedicated branded loyalty station at your counter and are happy to pay for hardware, Belly gives you that.
Why merchants switch to Revio
No Hardware
Use any smartphone, no expensive tablets needed
Lower Cost
No hardware purchase or monthly device fees
Wallet Native
Customers use Apple/Google Wallet, not a Belly app
Quick Setup
Go live in hours, not days
| Feature | Revio | Belly |
|---|---|---|
| Hardware required | No | iPad required |
| Setup time | < 1 hour | 3-5 days |
| Customer experience | Wallet pass | Belly app |
| Stamp & points | ||
| Push notifications | ||
| Check-in rewards | ||
| Hardware cost | $0 | $300+ |
Revio
Starter
Cancel anytime
$25/mo
Growth
$69/mo
Ultimate
$95/mo
Belly
Hardware + Software
iPad kiosk required ($300+ upfront)
$99/mo
Multi-location
Contact sales
Remove tablet from counter
Keep customer engagement
No hardware investment
Modern wallet experience
revio