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Feature
Points-Based Loyalty

Points That Build Loyalty

Reward customers based on what they spend, not just visits. Points programs are the best choice for restaurants, retail stores, and service businesses where transaction sizes vary widely. A 200 AED dinner earns more than a 50 AED lunch, which feels fair to customers and keeps your reward costs proportional to revenue.

March 2026
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Points-based programs reward customers proportionally to their spending. A 50 AED purchase earns more than a 5 AED one, which feels fair to customers and aligns your reward costs with revenue. This flexibility makes points programs the best choice for restaurants, retail stores, and service businesses where transaction sizes vary widely. Revio handles the math automatically — staff scan the pass, enter the amount, and points are calculated and added instantly.

Benefits

Key benefits

01

Fair Rewards

Bigger spenders earn more, which feels equitable to customers. A restaurant guest who spends 200 AED on a family dinner earns 4x the points of someone who orders a 50 AED lunch, and both feel the system is fair. This proportional earning structure also means your reward costs scale with revenue — you give away more only when you earn more, which protects margins. Points programs are self-balancing in a way that flat-rate stamp cards are not.

02

Flexible Earning

Set any points-per-dollar (or dirham, riyal, etc.) ratio that works for your business. A common setup is 1 point per currency unit spent, but you can set 2 points per unit for higher margins or 0.5 points for lower margins. You can also run double-points promotions during slow periods to drive traffic without permanently changing your earning rate. This flexibility lets you fine-tune the program economics until you find the balance between customer motivation and cost.

03

Multiple Rewards

Create a catalog of redemption options at different point levels. For example: 50 points for a free appetizer, 100 points for a main course, 200 points for a premium experience. Giving customers choices increases engagement because different rewards appeal to different people. Some customers will save up for the big reward while others redeem frequently at the lowest tier — both behaviors keep them coming back.

04

VIP Tiers

Add status levels for your best customers — Bronze, Silver, and Gold, for example. Each tier can earn points at a higher rate or unlock exclusive rewards. Tier-based programs create aspirational motivation: customers at the Silver level can see what Gold offers and are incentivized to spend more to reach it. In MENA markets where status and exclusivity carry significant social value, tiered programs consistently outperform flat-rate alternatives.

Process

How it works

1

Set Earning Rate

Choose your points-per-unit ratio (e.g., 1 point per 1 AED spent). You can set different rates for different scenarios — for example, a base rate of 1 point per AED and a promotional rate of 2 points per AED during slow hours. The earning rate applies automatically when staff enter the purchase amount during scanning. You can adjust the rate at any time without affecting points that customers have already earned.

2

Create Rewards

Set up rewards at different point levels so customers have options. A restaurant might offer a free appetizer at 50 points, a free dessert at 75 points, and a free main course at 150 points. Each reward has a name, description, and point cost. You can add, remove, or modify rewards at any time. Customers see the available rewards and their current progress on their wallet pass, creating a clear goal to work toward.

3

Customer Purchases

When a customer makes a purchase, staff scan their wallet pass and enter the transaction amount. Revio calculates the points automatically based on your earning rate and adds them to the customer's balance. The customer's wallet pass updates within seconds to show their new total. For a customer spending 80 AED at a 1:1 ratio, 80 points are added in a single step with no manual math needed.

4

Redeem Anytime

Customers choose when to use their points. They can redeem as soon as they hit the lowest reward tier, or save up for a bigger reward. When they decide to redeem, staff scan their pass and select the reward from a list. The point cost is deducted and the reward is applied to the current transaction. Customers receive a push notification confirming the redemption and showing their new balance.

Use cases

Perfect for

Retail stores where purchase amounts range from 20 to 500+ AED and flat-rate stamps would feel unfair
Full-service restaurants where dinner bills vary widely based on party size and ordering
Spas and salons offering services at different price points from a basic cut to full-day treatments
Multi-product businesses (pet stores, pharmacies) where customers buy across categories at different prices

FAQ

Frequently asked questions

Points That Build Loyalty

Reward customers based on what they spend, not just visits. Points programs are the best choice for restaurants, retail stores, and service businesses where transaction sizes vary widely. A 200 AED dinner earns more than a 50 AED lunch, which feels fair to customers and keeps your reward costs proportional to revenue.

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Google Wallet

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