Loyalty Program ROI Calculator
Enter your business numbers below and find out how much additional revenue a digital loyalty program could generate for you — and how quickly it pays for itself.
What kind of business do you run?
Pick the closest match
How it works
- 1Pick your industry type
- 2Select how much a customer usually spends
- 3Choose how many customers you serve daily
- 4Get your projected ROI and break-even timeline
Industry retention benchmarks
Average retention rate improvement with a digital loyalty program. Sources: Bond Brand Loyalty Report, Bain & Company.
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Start free trialFrequently asked questions
How is the ROI calculated?
The calculator uses industry-specific retention lift benchmarks and the Bain & Company finding that repeat customers spend 67% more on average. It compares your current monthly revenue to the projected revenue with improved retention from a digital loyalty program, then factors in the cost of Revio ($19/month Starter plan) to calculate net ROI and break-even timeline.
How accurate are these projections?
These are estimates based on industry averages from published research. Actual results depend on your specific business, location, program design, and how actively you promote the loyalty program. Most merchants see measurable results within 30-60 days of launching.
What is a good repeat customer rate?
Most small businesses without a loyalty program see 15-25% repeat rates. With an active digital loyalty program, businesses typically increase retention by 15-30 percentage points. Coffee shops and salons tend to see the highest lifts because of their natural visit frequency.
Do I need a loyalty program if I already have repeat customers?
Yes. Even with existing repeat customers, a loyalty program increases their visit frequency and average spend. It also converts one-time visitors into regulars. The data from your loyalty program also helps you understand buying patterns and send targeted promotions, which further improves retention.
How much does Revio cost compared to the revenue it generates?
Revio starts at $19/month. For a business doing 50 transactions per day at $20 average, even a modest 5% retention lift generates approximately $1,000+ in additional monthly revenue. That means Revio typically pays for itself within the first week.
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