Loyalty Beyond Square

Square Loyalty is a natural extension for businesses already running Square POS — the loyalty data flows directly through the same system, which simplifies operations. If you are a Square merchant, it is worth evaluating before looking elsewhere.

The fundamental limitation is that Square Loyalty is locked to Square POS. The moment you consider switching payment processors, want to use a different POS system, or run a business that does not use Square, the option disappears. Square Loyalty also relies on Square's app ecosystem rather than native Apple Wallet or Google Wallet passes, which means customers need the Square app to access their loyalty account.

Revio is payment-agnostic. It works with any POS, any payment processor, or no POS at all. Customer loyalty cards live in Apple Wallet and Google Wallet — native apps that customers already use — rather than in a third-party app. For businesses that want a loyalty program that survives any future change in their tech stack, Revio offers more flexibility.